As a website development agency, one of the basic principles that you’re taught for website design is that each and every page must be optimized – both for search engines and the various platforms that will be used to access the website. However, what points do you need to keep in mind to ensure that your website is well optimized?
Well, following are the 4 (very) basic pointers that every design team must follow:
- A) Optimize for all screen sizes: It’s very important to have a responsive website – or in other words, a website that responds to the size of the desktop or mobile screen upon which the website will be viewed. Given that there are just so many screen sizes available today, this can be hard to accomplish.
Understandably therefore, developing a website that is responsive to all screen sizes requires an immense amount of coding. And it’s critical to remember that if, for any reason, you are on a shoestring budget, make sure that you at least code for your home/landing page. First impressions matter a lot in the digital world, and you don’t want to turn away visitors just because your page was too cluttered with superfluous links and massive blocks of text.
- B) Use the correct keywords: Because content can easily make or break a website, it’s important to have quality content. One way of doing that is to have the right mix of keywords. Obviously, for that you must extensively research and use the keywords that have good competition and can you bring you an appreciable amount of traffic.
Also, it’s not enough to simply throw in all the target keywords into your website’s content. They must fit into the content naturally.
- C) Optimise page titles: Your page title must not only include the target keyword, but it must also be a part of a descriptive phrase. This adds to the readability of the page and also makes a better impression on the page visitor. For example, simply titling a page as “Website Optimisation” may convey enough factual information, but it sounds bland. Instead, title your page as “10 easy steps to Website Optimisation”. This not only uses the keyword/key phrase (Website Optimisation), but also provides additional relevant information to the user and makes the whole text much more readable.
- D) Minimize Page load time: A page with lots of text and loads of images will be heavy and slow to load. This is an instant turn-off. Therefore ensure that your web page carries only relevant and crisp content, and only those images that add value to the reader’s experience.
Therefore as a responsible website development agency, ensure that you take note of all the above pointers. Not only will you have optimised your website across both desktops and mobiles, but its search engine optimisation (SEO) profile will also improve dramatically, as SEO profiles rely heavily upon optimized content and correct selection of keywords.