Quick tactics to optimize your web pages

As a website development agency, one of the basic principles that you’re taught for website design is that each and every page must be optimized – both for search engines and the various platforms that will be used to access the website. However, what points do you need to keep in mind to ensure that … Continue reading Quick tactics to optimize your web pages

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Creating Digital Content That Makes An Impact

Digital Content That Makes Impact Your brand's content may be appropriate and highly valuable for consumers, but are they paying attention? A lot of messaging gets lost in transition simply because it lacks that extra punch. The trick is not to produce more content, but to make each piece of content more valuable, relevant, and … Continue reading Creating Digital Content That Makes An Impact

Experiential Marketing and Movie Promotions

experiential-marketing

The film industry spends hundreds of billions of dollars every year to promote their movie through advertising. However, with the onslaught of messages that a human brain receives every day, the message is often lost. In the search for more creative and effective means to incite the audience into watching their movie, marketers have moved … Continue reading Experiential Marketing and Movie Promotions

E-commerce- now showing across multi-screens

eCommerce website development

The drastic drop in the prices of smartphones has been an essential factor in India’s high number of mobile penetration. Therefore, consumers are now looking forward to crisp and clear digital-lead content, which is easily deliverable through apps. This increasing number of smartphone usage has put a great amount of pressure on companies that were … Continue reading E-commerce- now showing across multi-screens

Nuances of website design for mobile devices

mobile website development

Any website design company completely understands that the content access channels such as desktops and laptops are fast losing out to mobile devices such as mobile phones and tablets. Statistics reveal a surprising bias towards mobile phones, to the extent that the number of users accessing websites and other content on mobile phones has started … Continue reading Nuances of website design for mobile devices

Social Media Marketing Management

Social Media Tools for online business

A buzz word in the digital domain for a number of years now, social media marketing has really become a proven commodity. From big brands like Oreo (The Daily Dunks campaign) and Starbucks (their utilization of Instagram), to start-ups like Zomato, social media has shown how unique content and thorough planning can build a loyal … Continue reading Social Media Marketing Management

Mobile App Design – Best Practices

mobile app development

Once the talk of the town, mobile-friendly websites are quickly being replaced by mobile applications. Marketers are utilizing mobile apps to increase their bottom line and brand equity, proving the advantages that a convenient brand experience can bring for them. But designing a successful app is not as easy as it sounds. A major reason … Continue reading Mobile App Design – Best Practices

Top 5 Social Media Listening Tools to Aid your Online Reputation Management

In the digital era, you cannot run your business successfully in isolation from the online market. You need to have an online presence and manage it well to win more consumers. Digital media management is an area of real concern for every business today, since anything in this arena may make or mar your reputation. … Continue reading Top 5 Social Media Listening Tools to Aid your Online Reputation Management